Let’s enable the products of today to become the resources of tomorrow

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  • Raw Material
  • Material Supplier
  • Fabric
  • Fashion Brand
  • Garment
  • Customer
  • Old Clothes
  • Sorting Company
  • Waste
  • Recycler
  • Raw Material
  • Material Supplier
  • Fabric
  • Fashion Brand
  • Garment
  • Customer
  • Old Clothes
  • Sorting Company
  • Waste
  • Recycler
  • Raw Material
  • Material Supplier
  • Fabric
  • Fashion Brand
  • Garment
  • Customer
  • Old Clothes
  • Sorting Company
  • Waste
  • Recycler

We are a sustainable change agency creating software and system innovation for a circular economy in fashion and textiles.

Our vision

01 — Production

Material Suppliers provide circularity enabled items

02 — Creation

Brands design fashion for circularity

03 — Utilisation

Consumers are engaged in reusing and returning clothes for recycling

04 — Reutilisation

Sorters and Recyclers have access to material information

Our solutions

Circular Design Software Teaser

Circular Design Software

A Digital Platform for circular design and closed-loop recycling, including recyclable materials and design guidelines. Here the data contained in our circularity.ID®s are hosted and enable a transparent flow of information in the value chain.

Consultancy & Workshops Teaser

Consultancy & Workshops

We provide various services that encourage and enable fashion brands to incorporate circularity into the core of their business. We provide industry knowledge and methods that help your brand transitioning towards circular practices.

The circularity.ID® Teaser

The circularity.ID®

Our digital information carrier is integrated into a product holding its story as well as necessary material and product data to enable reuse, resale and recycling.

Our System

circular.fashion Our System

Our Clients

We are proud to be trusted by outstanding fashion brands

H&M Group Logo
Zalando Logo
Ganni Logo
Bestseller Logo
Armedangels Logo
Silfir Logo
Otto Logo
Vretena Logo

70+ brands, global players and 500+ designers trained and consulted since 2019. Including the following: See the list of all our clients

Our Call

Moving towards a circular economy is not an option - it is essential to thrive as a business in the future.

Be part of the change and join the circular.fashion system. Reach out to us for more information and learn how we can support your company.
Jonna Haeggblom Circular design strategist for longevity and extended product life, PR, marketing and communication.
Jonna Haeggblom
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