A catalyst guiding, verifying and scaling circular products

Learn how to verify circular products

We are a sustainable change agency pioneering product and system innovation for a circular economy in fashion and textiles

Our vision

01 — Design

Product teams are empowered for circular design beyond compliance

02 — Strategy

Future-proof businesses embed circularity at the core

03 — Verification

Verified circular products are labelled credibly for consumer trust

04 — Scale

Brands scale circularity with confidence through digital systems

Our solutions

Circularity Standard

Circularity Standard

Our trusted regulation-aligned circular design standard consists of a comprehensive set of product and material specific criteria for verifying product circularity across four pillars: Circular Inputs, Design for Recycling, Design for Longevity, Enable Circulation

Circular Design Platform

Circular Design Platform

Based on the industry-aligned circularity standard the platform guides cross-functional teams to develop circular products at scale and verify them through a fully digital process for credible, third-party assured labelling.

Consultancy

Consultancy

Our services empower brands to embed circularity at the core, turn regulation into actionable tailored strategy, and build circular design capacity in hands-on workshops. Ensure compliance with confidence and set achievable targets to go beyond.

Our System

circular.fashion Our System

Our Clients

We are proud to be trusted by outstanding fashion brands

Marc O'Polo
OTTO Group
Bonprix
Peak Performance
Intersport
H&M Group Logo
Zalando Logo
Otto Logo

(400+ companies accompanied globally, and 3000+ professionals trained in circular design principles, including the following: see the list of all our clients

Our Call

Moving towards a circular economy is not an option - it is essential to thrive as a business in the future.

Be part of the change and join the circular.fashion system. Reach out to us for more information and learn how we can support your company.