Trusted standard and digital verification system to scale circularity beyond compliance
01Circularity Standard
Guiding, verifying and scaling circular textile products
At circular.fashion, we are driving the further development of an industry and regulation-aligned standard for circularity of textile products through our Circular Design Criteria, a framework to guide, verify, and scale circular products.
This comprehensive set of product and material specific criteria is developed in close exchange with our partner network including brands, retailers, sorters and recyclers to reflect product and material specific requirements of Circular Inputs, Design for Recycling, Design for Longevity, Enable Circulation.
This standard serves as a foundation to analyse a product’s current circularity status, define strategy and verify compliance with the Circular Design Criteria
The third-party verification process ensures that products meet the criteria, providing independent credibility to help brands confidently communicate and report.
Embed the standard and framework to set your circularity strategy, with targets and a tailored pathway to achieve your circularity north star
Get confidence in preparing for regulation and provide guidance to your product team to enable and scale circularity
Validate and third-party verify your products for credible communication and reporting
02Product Verification
Fully digitalized third-party verification for credible communication
Products are evaluated against the Circular Design Criteria Standard through a digitalized and structured third party-assessment using the interactive Circular Design Platform.
The digital platform provides guidance in the development process of circular products, helping design, product and sustainability teams make informed decisions.
By integrating the standard and platform into your workflow, it enables you to automate verification, and communicate directly with our third-party verifier resulting in reduced complexity and scalable, credible circular product development and verification.
Guidance to implement the regulation-aligned Circularity Standard on the interactive Circular Design Platform
Fully digital process to self-assess product’s compliance with the standard and request third-party verification to build consumer trust
Third-party product verification assuring compliance with the standard for credible labeling in line with current and upcoming regulations.
Our private label product teams designed new products from the very beginning with circularity in mind and according to concrete recycling requirements that we learned from circular.fashion. We were excited to receive the results of the Circular Product Checks, verifying that each product was recyclable and matched to at least one recycler within circular.fashion’s partner network.
Our product teams are very eager to continue our journey towards circularity and therefore we look forward to roll out circular design trainings across our organization. It’s also rewarding to see our customers appreciate the products that are designed for circularity, as seen through their positive commercial performance
Kathryn QuiliciManager Private Labels Sustainability Zalando SE
We are always open to collaborations and innovative projects. If you have an idea and see potential for a partnership, reach out to us!
